Marketing Manager
Strategize campaigns, build brands, and drive customer acquisition.
Marketing Manager Salary in Canada
Marketing Managers in Canada earn about $55,000 at entry level and around $120,000+ in senior roles.
- Entry level: $55,000
- Senior level: $120,000+
Performance marketing / growth marketing roles in tech tend to pay the highest.
About the Career
Job Bank rates prospects limited to very limited in most provinces, including Ontario and Quebec - data, analytics and performance-marketing skills help you stand out.
Job Outlook
Competitive demand. Job Bank rates prospects limited to very limited in most provinces, including Ontario and Quebec - data, analytics and performance-marketing skills help you stand out.
How to Get There
- 4-yr BComm/BBA (Marketing focus)
- Time to career: 4 years post-Grade 12
Degrees That Lead Here
- Marketing – high 70s to high 80s
- Communications – high 70s to high 80s
Key Skills
- Campaign Strategy
- Digital Marketing (SEO, SEM, Ads)
- Brand Management
- Data Analytics
- Budget Management
Typical Employers
- Consumer brands & retailers
- Tech companies
- Agencies & consultancies
- Media & entertainment
- E-commerce
High School Roadmap
- Join DECA or student government.
- Manage social media for a school club or local business.
- Take Business and Media arts courses.
- Apply to BBA/BComm programs. Look for those with co-op (e.g., Laurier, Waterloo).
Top Universities for This Path
- Queen's University – Kingston, ON
- Western University – London, ON
- York University – Toronto, ON
- Toronto Metropolitan University – Toronto, ON
- Concordia University – Montreal, QC
Insider Tips
- Digital marketing (SEO, SEM, social ads) is far more in demand than traditional marketing.
- A portfolio of successful campaigns often matters more than grades.
- Co-op or internship experience is the single strongest predictor of a full-time marketing offer.